Abby ShortList 2017
CREATIVE DIGITAL BRAND ACTIVATION BRANDED CONTENT PUBLIC RELATION MEDIA BROADCASTER PUBLISHER
Digital Mobile
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Statement of Digital

SHORTLISTED ENTRIES

GOAFEST CREATIVE AWARDS 2017

Statement of Digital ABBY: Cat 18A a.i : Brand Website - Products

ENTRY NO.

BRAND

CAPTION

URL

1

Asian Paints

How Asian Paints broke out of the cans and onto the décor scene

 

5

Soulfull

We are Soulfull

 

11

Be Beautiful

Best Website

 

12

Puresense By SoapOpera

Puresense

 

Statement of Digital ABBY: Cat 18A a.ii: Brand Website - Services

ENTRY NO.

BRAND

CAPTION

URL

8

NBA India

Rf Jr. NBA India: Gamified Platform

 

11

Axis Mutual Fund

Do Your Homework

 

Statement of Digital ABBY: Cat 18A a.iv : Brand Website - Cause Related

ENTRY NO.

BRAND

CAPTION

URL

3

Indian Red Cross Society

Blood Banking

 

Statement of Digital ABBY: Cat 18A a.v : Brand Website - Others

ENTRY NO.

BRAND

CAPTION

URL

1

Ananya Birla

Ananya Birla

Statement of Digital ABBY: Cat 18A b.i : Brand Microsite -Products

ENTRY NO.

BRAND

CAPTION

URL

2

IDFC Mutual Fund

Dil Ke Ameer

 

5

IDFC Mutual Fund

Save Your Tax

 

8

Godrej Security Solutions

Myth-O-Logic – Part II

 

9

Silvostyle - P. N. Gadgil

Links Of Life

 

Statement of Digital ABBY: Cat 18A b.ii : Brand Microsite - Services

ENTRY NO.

BRAND

CAPTION

URL

1

Star India Pvt. Ltd.

Kabaddi World Cup 2016

4

SRL Diagnostics

The New Year Resolution 2017

6

The Hindu

#SpiritofBengaluru

Statement of Digital ABBY: Cat 18A b .iii: Brand Microsite - Cause Related

ENTRY NO.

BRAND

CAPTION

URL

1

KFC

Plate Of Hope

 

2

Airtel

Lifesaving Wallpapers

 

3

Hero MotoCorp

Happy Earth

 

5

Standard Chartered

How we used context and smart trigger management to help people one step at a time

 

Statement of Digital ABBY: Cat 18A b.iv : Brand Microsite - Others

ENTRY NO.

BRAND

CAPTION

URL

1

Colors

24 Code - Real-time web hackathon

 

2

Intel India

EK Kadam Unnati Ki Aur

 

3

Amazon India

Adjustopedia #AdjustNoMore

 

Statement of Digital ABBY: Cat 18Ba: Banners - Web Banners

ENTRY NO.

BRAND

CAPTION

URL

9

Bajaj Allianz General Insurance (Motor Insurance)

Game Over?

 

12

Bajaj Allianz General Insurance

#NoMoreExcuses

 

15

Godrej Properties - Infinity

Privileges are now ZERO Km away

 

16

Carlsberg

Probably the Best Test of Friendship

 

21

SaffolaLife

Chhote Kadam (Small Steps to Healthy heart)

 

23

Hewlett Packard

Dynamic Banners for HP

 

24

Tata Motors - Tiago

Read and you might forget, write and you will remember

 

Statement of Digital ABBY: Cat 18B b: Banners - Rich Media Web Banners

ENTRY NO.

BRAND

CAPTION

URL

2

FeviKwik Gel

Total Control

 

3

Godrej Properties - Greens

Feel the Greens

 

Statement of Digital ABBY: Cat 18C a: Videos -Online Videos

ENTRY NO.

BRAND

CAPTION

URL

1

Fenesta Windows

Fenesta Window Of Celebration

 

7

Reliance Trends

Mannequin Challenge

 

9

Ola

Ola- Give Way. Give Life

 

10

The Roadster Life Co.

The Endless Road

 

11

Ola

Diwali- #DriveRageAway

 

20

Indian Association of Palliative Care

Last Words

 

24

Wedding Wishlist

Scanner

 

25

Project Hers

Project Hers

 

26

Daan Utsav

#Giveanoff

 

28

Samsung

Samsung Smart Class – Sadanand Ugale

 

29

Royal Stag Barrel Select

The Man Who Feels Nothing

 

30

Apollo Sugar Clinics

Tattoo

 

31

Samsung

Samsung Service – Van

 

40

Bengal Warriors

Touch the Victory

 

42

Raymond Ready To Wear

Raymond revels in many shades of White

 

58

Max Healthcare

Eager to get you home

 

59

Rajnigandha Silver Pearls

Pearls of India- Students of Kaligi Ranganathan School Chennai

 

64

Adidas

Odds by Adidas

 

65

Adidas

Adidas Tale of Two

 

67

IndiaMART

Jaisa Chahiye Waisa Paaiye

 

68

Sarda Farms

Violinist

 

72

Dove

Dove - Reframing the beauty debate in INdia

 

86

Engrave.in

The Magic of Craftsmanship

 

89

Mumbai Traffic Police

GUILT

 

90

Inshorts

Time Bomb

 

116

Raymond Ltd

A Single Mom's Story

 

119

Hotstar

Web to App - Air Hostess

 

121

Hotstar

Web to App - Pravachan

 

126

Scarecrow and ideas@work

#ShatteredNotBroken

 

129

Ample Missiion

11 Minutes

 

137

UrbanClap

UrbanClap: Men's Day Film

 

145

SonyLIV

Woh Haare Nahin – A Tribute to the Indian Contingent at Rio

 

Statement of Digital ABBY: Cat 18C b: Videos - Interactive Videos

ENTRY NO.

BRAND

CAPTION

URL

2

Flipkart

Big Billion Hunt 2.0

 

10

STAR PLUS

ISHQBAAAZ

 

15

The Hindu

#SpiritofBengaluru

 

16

Aristocrat Bags

On Air with Aristocrat - When cricketers turned luggage experts

 

Statement of Digital ABBY: Cat 18C c: Videos - Webisodes

ENTRY NO.

BRAND

CAPTION

URL

1

Signature Startup Masterclass

Signature Startup Masterclass

 

4

Pepsi

Pepsi Mini Series - Honesty

 

5

Pepsi

Pepsi Mini Series - Loyalty

 

6

Pepsi

Pepsi Mini Series - Fun

 

14

Kamasutra Condoms

Dotted, Ribbed & Flavoured

 

15

Tata Tiago

The untold story of India’s biggest branded content series ever

 

Statement of Digital ABBY: Cat 18D a: Social Media - Social Media(Co-Creation/Crowd Sourcing/Response etc.)

ENTRY NO.

BRAND

CAPTION

URL

9

Ola

Ola- Drunk tweets

 

10

Muthoot Fincorp

Kabali Campaign

 

13

Flipkart

Big Billion Hunt 2.0

 

15

Flipkart

The EmotiKaun Project

 

22

TI Cycles of India

Freedom Hop

 

26

Flipkart

Flipstakart

 

29

IDFC Bank

How IDFC Bank used Twitter to turn the recruitment process on its head

 

34

Nutralite

World's First Healthgram

 

35

Godrej Properties - Greens

Feel the Greens

 

36

Godrej Properties - Emerald

Property Buddy

 

40

Goa Tourism Development Corporation

Tourism by Tourists

 

42

Airtel

Open Network

 

50

Kokuyo Camlin

Design My Notebook

 

51

STAR PLUS

NAYI SOCH

 

58

Standard Chartered

One Step Closer - Celebrating those who crossed the starting line

 

63

Legrand

Come Home To Pujo - India's first Instagram Microsite

 

64

Adlabs Imagica

The world’s first online animatronic show

 

Statement of Digital ABBY: Cat 18D b: Social Media (Content)

ENTRY NO.

BRAND

CAPTION

URL

6

Star India Pvt. Ltd.

ICC World T20

 

8

LENOVO

#AtoZ of ADP

 

9

Urban Ladder

Mattress Tester

 

11

The Roadster Life Co.

#RoadsterProject

 

16

Ola

Ola- Drunk tweets

 

17

Microsoft

#OfficeTales

 

23

Nestle Kitkat

#MyBreak

 

29

Foolish

Troublemakers Wanted

 

39

Axis Bank

We showed parents the potential of their kids' quirky dreams

 

44

Godrej Properties - Greens

The Feel Greens

 

46

Pink

The Social Media Campaign of Pink

 

47

adidas India

Feel Love Use Hate

 

58

Dove

A Terribly Tiny Tale Makes a BIG Attempt

 

60

Reebok India

Fit To Fight

63

digibank by DBS

Watchable Ads

65

eBay India

Things Don't Judge

68

adidas India

What's Your Excuse

69

Voot

Its not that simple

101

PRACTO

High-level engagement campaign for Yoga Day

102

Dove

Dove - Reframing the beauty debate in INdia

105

Legrand

Come Home To Pujo - India's first Instagram Microsite

106

Movies Now+

#GuessThePlus

109

NestAway

Homes That Don't Discriminate

110

The Hindu

#SpiritOfBengaluru

116

Reliance Fresh

#FreshTiffins – Ending Back To School Misery For Moms

     

Statement of Digital ABBY: Cat 18D c: Social Media - Social Media(Tools/Applications)

ENTRY NO.

BRAND

CAPTION

URL

4

Flipkart

The EmotiKaun Project

 

5

Flipkart

Flipbot

 

6

Airtel

The No Wastage Post

 

15

Bajaj Electricals Limited

How a festival selfie helped create over 5000 conversations on LEDs online

 

Statement of Digital ABBY: Cat 18D d: Social Media - Social Media(Outreach)

ENTRY NO.

BRAND

CAPTION

URL

2

Star India Pvt. Ltd.

Pro Kabaddi Panga Gang

 

6

The Roadster Life Co.

#RoadsterProject

 

9

Ola

Ola- Drunk tweets

 

15

Sensodyne

Sensodyne Wake Up To Tooth Sensitivity 3.0

 

16

Flipkart

All Rounder on Flipkart

 

17

TI Cycles of India

Freedom Hop

 

21

IDFC Bank

IDFC – Twitter Resume

 

29

Reebok India

Fit To Fight

 

31

Parx

Parx Anthem Hunt

 

32

Livon

#RockTheSpotlight

 

37

Hotstar

Deadpool Hacks Hotstar's Twitter

 

43

Neerja

Digital Marketing Case Study - Neerja

 

46

STAR PLUS

NAYI SOCH

 

52

Aristocrat Bags

On Air with Aristocrat: When cricketers turned luggage experts

 

60

Reliance Fresh

Facebook Live Tambola – India’s First New Year Party For Housewives on Facebook

 

66

Jaslok Hospital

#HairleysAngels

 

Statement of Digital ABBY: Cat 18E a: Digital Games

ENTRY NO.

BRAND

CAPTION

URL

2

Airtel

The Smartphone Marathon

 

8

Netflix

Netflix - Flixarcade

 

Statement of Digital ABBY: Cat 18F a: Technology (Utility/Tool)

ENTRY NO.

BRAND

CAPTION

URL

1

KFC

KFC Watt A Box

 

4

Flipkart

Flipstakart

 

6

Flipkart

Flipbot

 

9

Maruti Suzuki India Limited

No Po Po: Honk less, earn rewards

 

22

Standard Chartered

The Best Sign - Mumbai's first connected bus-shelter

 

Statement of Digital ABBY: Cat 18F b: Technology (Installations)

ENTRY NO.

BRAND

CAPTION

URL

3

KFC

Teleconnect To Nashville

 

4

Morning Fresh

Bro'ster

 

5

Gatorade

Gatorade - Sweat It To Get It

 

7

Coca-Cola

Consumer engagement using Mixed Reality App Scanta

 

9

Standard Chartered

The Best Sign - Mumbai's first connected bus-shelter

 

11

Ford India Pvt Ltd

The legend now unleashed’

 

 

Statement of Digital ABBY: Cat 18F c: Technology (Others)

ENTRY NO.

BRAND

CAPTION

URL

1

Tata Motors

India's First Virtual Test Drive

 

4

Airtel

The Smartphone Marathon

 

8

360 Film

360 Film

 

9

Skoda India

Launching The New Skoda Rapid using the Google Tilt Brush

 

12

STAR PLUS

P.O.W.- Bandi Yuddh Ke

 

16

Adlabs Imagica

The World’s First Online Animatronic Show

 

19

WORK IN INDIA

MUKHOTA - Life Saving Mask

 

Statement of Digital ABBY: Cat 18G: Search

ENTRY NO.

BRAND

CAPTION

URL

6

Dr. Batra

How Dr. Batra’s used SEM to helped patients keep their appointments

 

8

Coca-Cola

Leveraging Search to communicate Sprite's message

 

9

digibank by DBS

Watchable Ads

 

11

BMW India

India’s 1st ever Campaign Leveraging Search Predictions on Google

 

12

SaffolaLife

Chhote Kadam (Small Steps to Healthy heart)

 

14

Maruti Suzuki

7th Pay Commission - Alto Google Maps

 

17

Exide

Battery Nahi Exide Bolneka

 

Statement of Digital ABBY: Cat 18H: Use of Email

ENTRY NO.

BRAND

CAPTION

URL

1

Rentomojo

Furniture Forevers

 

6

Adlabs Imagica

The Most Magical Email

 

7

Tata Teleservices Limited

The e-mailer that refused to load

 

Statement of Digital ABBY: Cat 18I a: Interface / Navigation / User Experience

ENTRY NO.

BRAND

CAPTION

URL

2

Appa Art Fest

Appa Art Fest

 

3

IDFC Mutual Fund

Save Your Tax

 

5

Indian Red Cross Society

Blood Banking

 

7

The Hindu

#SpiritOfBengaluru

 

Statement of Digital ABBY: Cat 18I b: Use of Copy

ENTRY NO.

BRAND

CAPTION

URL

2

Urban Ladder

Reclaim Your Space

 

3

Foolish

Troublemakers Wanted

 

6

Ola

Ola- Drunk tweets

 

9

IndusInd Bank

#JeetKaHalla

 

14

Adidas India

What's your excuse

 

17

SONY SIX & SONY ESPN

Time To Switch

 

Statement of Digital ABBY: Cat 18I c: Use of Image/Design

ENTRY NO.

BRAND

CAPTION

URL

2

KFC

Plate Of Hope

 

3

Microsoft

#OfficeTales

 

6

Samsung Galaxy S7

Mother's Day

 

10

Nicobar

The Nicobar Story

 

12

Carlsberg

Probably the Best Test of Friendship

 

20

adidas india

What's Your Excuse

 

21

Voot

Untag-cinemagraphs

 

26

Asus

ZenFone #Zoomography

 

31

Kokuyo Camlin

Ramayana in Rangoli

 

32

Scarecrow & ideas@work

#ShatteredNotBroken

 

Statement of Digital ABBY: Cat 18I d: Use of Animation

ENTRY NO.

BRAND

CAPTION

URL

2

Samsung My Galaxy

#WishUponMyGalaxy

 

6

FeviKwik Gel

Total Control

 

7

adidas

Feel Love Use Hate

 

Statement of Digital ABBY: Cat 18I e: Use of Video

ENTRY NO.

BRAND

CAPTION

URL

1

Ample Missiion

11 minutes

 

5

Flipkart

Big Billion Hunt 2.0

 

7

Royal Stag Barrel Select Large Short Films

The Man Who Feels Nothing

 

9

Adidas

Adidas Tale of Two

 

10

Adidas

Odds by Adidas

 

11

Mahindra Auto corpotae

Live young, live free

 

Statement of Digital ABBY: Cat 18J a: Products

ENTRY NO.

BRAND

CAPTION

URL

2

KFC

KFC Watt A Box

 

3

BBLUNT India

BBLUNT's #DirtyLittleSecret - The Dry Shampoo Anthem ft. Adhuna Bhabani & Top 15 Influencers!

 

17

Reebok India

Fit To Fight

 

31

Aristocrat Bags

Aristocrat - Unpacking a forgotten brand to life

 

33

Tata Tiago

The untold story of India’s biggest branded content series ever

 

Statement of Digital ABBY: Cat 18J b: Services

ENTRY NO.

BRAND

CAPTION

URL

3

Sony Liv

Euro 2016 on Sony Liv - Time to Switch

 

4

Induslnd Bank

RIP Password

 

6

Godrej Properties - Greens

Feel the Greens

 

8

Airtel

Open Network

 

11

Axis Mutual Fund

Do Your Homework

 

15

Vodafone U

Putting U back in the FUN

 

16

HDFC Standard Life Insurance

India first digital talent hunt for kids told the brand story

 

Statement of Digital ABBY: Cat 18J c: Cause Related

ENTRY NO.

BRAND

CAPTION

URL

2

KFC

Plate Of Hope

 

3

Indian Association of Palliative Care

Last words

 

6

Lenovo

#GirlsWithGoals

 

7

SaffolaLife

Chhote Kadam(Small steps to Healthy Heart)

 

15

Standard Chartered Here for people. Here for progress. Here for the long run.

Statement of Digital ABBY: Cat 18J d: Others

ENTRY NO.

BRAND

CAPTION

URL

1

Star India Pvt. Ltd.

Pro Kabaddi Season 3 & 4

4

Airtel

The Smartphone Marathon

9

STAR PLUS

P.O.W.- Bandi Yuddh Ke

10

STAR PLUS

NAYI SOCH

13

Relience Fresh

#BadiDiwali – Inspiring A New Diwali Family Tradition