Abby ShortList 2017
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Statement of Branded Content & Entertainment: 

SHORTLISTED ENTRIES

 

 

GOAFEST ABBY AWARDS -2017

Statement of Branded Content & Entertainment:  Cat 21A - Best fictional program, series or film where a client has successfully created
a drama, comedy or miniseries around a product or brand Including TV, mini-series, web series, cinema, DVD releases and online/digital

Ent No.

Caption

Brand

3

Amitabh Bachchan Unblushed | #AbSamjhautaNahin

ITC Vivel

5

Perfect Short Films

Royal Stag Barrel Select Large Short Films

9

Pepsi Mini Series

Pepsi

12

Yoga with Inox

Inox Leisure

14

Dotted, Ribbed & Flavoured

Kamasutra Condoms

16

Olpo Kothae Biye

ABP Weddings

18

Rediscovering Asian Paints in Smaller Towns

Asian Paints Tractor Emulsion

19

Glow Slim

Glamour World Ayurvedic

20

The untold story of India’s biggest branded content series ever

Tata Tiago

22

Putting U back in the FUN

Vodafone U

 

Statement of Branded Content & Entertainment: Cat 21B - Best non-fiction program, series or film where a client has successfully created a reality,
documentary or entertainment show around a product(s) or brand(s) Including TV, mini-series,
web series, cinema, DVD releases and online/digital

Ent No.

Caption

Brand

1

#RoadsterProject

The Roadster Life Co.

2

#TasteTheTwist - Blindfold Experiment

Nestle MAGGI Cup-a-licious Soups

7

Maruti Suzuki Frontlines

Maruti Suzuki

8

Best use of Branded Content (Online)

Be Beautiful

10

Assal Chav Maharashtrachi

Prakash Kolhapuri Masale [PKM Foods]

12

Adwitiya Pune

Ravetkar Group

13

School Chali Main

Nestle India Ltd.

14

Timmy & Josy's Christmas Surprise

Snapdeal

15

Diwali Heroes

Snapdeal

17

Why fix when ain't Broke?

LinkedIn

18

Kissey Kamyabi Ke

Reliance Commercial Finance

19

When Women’s Courage prevailed from 8PM to 8AM

Sonata

20

We hit one out of the park

SuperNet

22

India Khayega Hero Veg

Reliance Fresh

23

#PartyTohBantiHai – Reclaiming The Party Season For Indian Homemakers

Reliance Fresh

25

Vodafone gave the ultimate AGNIPARIKSHA

Vodafone

26

India’s First Digital Talent Hunt for Kids told the brand story

HDFC Life Standard Life Insurance

 

Statement of Branded Content & Entertainment: - Cat 21C - Best brand or product integration into a feature film, existing TV show and/or series Including TV, mini-series, web series, cinema, DVD releases and online/digital

Ent No.

Caption

Brand

3

APPY FIZZ – Co-Creator of Bold & Edgy Content on Bigg Boss

APPY FIZZ

4

OPPO CAMERA PHONE on 24 Season-2 – A SPECIAL MEMBER OF THE ANTI TERRORIST UNIT

OPPO Mobiles India Pvt. Ltd

5

INTEGRATING 9 Apps as a viable APP Store in 24 Season 2

9 apps

6

MARUTI SUZUKI S-CROSS on 24 SEASON 2 - THE NEXT ACTION AVATAR

MARUTI SUZUKI S-CROSS

8

Lifesaving Wallpapers

Airtel

9

Sonam Gupta Bewafaa Hai

The Beer Cafe

10

Books create stories

HarperCollins Publishers India Ltd

12

Best use of Product integration

Be Beautiful

14

Best use of brand/product integration

The Tara Sharma Show Season 4

15

PUSH YOUR LIMITS

MARUTI SUZUKI SWIFT

17

Bollywood Sings the Rin's Anthem

Rin Detergent Powder

18

Dotted, Ribbed & Flavoured

Kamasutra Condoms

20

Integration of Saffola Active with Ki & Ka

Saffola Active

21

Integration of BMW with Dishoom

BMW

22

HOW WE GOT INDIA'S FAVOURITE SOAP OPERA CHARACTERS TO SELL ON OLX

OLX

23

Driving Relevance and Desirability through real connections

Evara

24

The untold story of India’s biggest branded content series ever

Tata Tiago

 

Statement of Branded Content & Entertainment: - : Cat 21D - Best use or integration of experiential events Creative positioning of a brand using events, festivals, flash mobs, installations etc.

Ent No.

Caption

Brand

1

#RoadsterProject

The Roadster Life Co.

2

The Endless Road

The Roadster Life Co.

4

MARUTI SUZUKI SWIFT PUSH YOUR LIMITS TASK – THE BIGG BOSS SHOW CAME ALIVE ON GROUND, INTO A HISTORICAL EVENT

MARUTI SUZUKI SWIFT

5

Freedom Hop

TI Cycles of India

7

5 degree Happier

Dulux Weathershield

9

Uber Tourister

American Tourister

10

Gatorade - Sweat It To Get It

Gatorade

11

Sehat Ki Chuski

Tata Salt

12

Divya Darshan

Dalda

14

Happy Dogs Happy Diwali

Carnival Cinemas

15

SMILES HEAL STRESS - A SOCIAL EXPERIMENT

MAX HOSPITALS

16

Stars in their Eyes

Good Day

20

Lux Golden Rose Award

Lux

24

Come Home To Pujo - India's first Instagram Microsite

Legrand

26

100 m Run Extra

Nestle India Ltd.

27

Timmy & Josy's Christmas Surprise

Snapdeal

28

Shubh Bhojan Ki Shubh Shuruwat

Tata Salt

29

When Women’s Courage prevailed from 8PM to 8AM

Sonata

30

Radio Jockeys Making Room For Neu!

Asian Paints Royale Play

31

Facebook Live Tambola – India’s First New Year Party For Housewives on Facebook

Reliance Fresh

32

#HairleysAngels

Jaslok Hospital

 

Statement of Branded Content & Entertainment Cat 21E - Best use of integration of user generated content.

Ent No.

Caption

Brand

2

Single Mom Double Parent

Chaayos Tea Cafe

3

Consumers create a new shade

Dulux

5

World's First Healthgram

Nutralite

8

Come Home To Pujo - India's first Instagram Microsite

Legrand

9

We hit one out of the park

SuperNet

 

 

Statement of Brand Activation & Promotion- Cat 21F - Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform.

Ent No.

Caption

Brand

2

The Endless Road

The Roadster Life Co.

3

World's First Healthgram

Nutralite

4

Nothing dirty

Hitachi

5

#WishUponMyGalaxy

Samsung My Galaxy

6

Drive Mein Junoon

Hyundai Motor India Ltd

7

Bollywood Sings the Rin's Anthem

Rin Detergent Powder

10

Dove - Reframing the beauty debate in INdia

Dove

12

School Chali Main

Nestle India Ltd.

13

Nanhi Kali Voice Academy

Nanhi Kali

14

Gaan Parar Pujo

Emami - Healthy & Tasty Kachi Ghani

15

We hit one out of the park

SuperNet

16

6 Pack Band 2.0

Brooke Bond Red Label

18

Vodafone gave the ultimate AGNIPARIKSHA

Vodafone

 

Statement of Branded Content & Entertainment- Cat 21G - Best use or integration of offline media such as print, out of home etc

Ent No.

Caption

Brand

1

Illustrated Children's Books

Nestle India Ltd.

2

Nanhi Kali Voice Academy

Nanhi Kali .

4

Delhi Beautiful Homes

Asian Paints Corporate

5

India Khayega Hero Veg

Reliance Fresh

 

Statement of Branded Content & Entertainment- : Cat 21H - Best integrated entertainment content campaign which uses more than 2 media

Ent No.

Caption

Brand

6

Lux Golden Rose Award

Lux

7

Why fix when ain't Broke?

LinkedIn

8

When Women’s Courage prevailed from 8PM to 8AM

Sonata

9

We hit one out of the park

SuperNet

10

6 Pack Band 2.0

Brooke Bond Red Label

11

India’s First Digital Talent Hunt for Kids told the brand story

HDFC Life Standard Life Insurance

12

The untold story of India’s biggest branded content series ever

Tata Tiago