Abby ShortList 2017
Abby ShortList 2017
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Statement of Brand Activation & Promotion

SHORTLISTED ENTRIES

GOAFEST CREATIVE ABBY AWARDS 2017

 
 

Statement of Brand Activation: Cat 22a: Food

 

ENTRY NO.

BRAND

CAPTION

1

Tata Salt

Sehat Ki Chuski

2

KFC

KFC Watt A Box

3

KFC

Teleconnect To Nashville

4

Dalda

Divya Darshan

6

Tata Salt

Shubh Bhojan Ki Shubh Shuruwat

9

Good Day

Stars in their Eyes

10

Nutralite

World's First Healthgram

15

Saffola Masala Oats

#BreakUpWIthJunk

 

Statement of Brand Activation: Cat 22b: Beverages

 

ENTRY NO.

BRAND

CAPTION

1

Morning Fresh

Bro'ster

2

Gatorade

Gatorade - Sweat It To Get It

3

Red Bull

Red Bull Soapbox Race 2016

 

Statement of Brand Activation: Cat 22C: Toiletries, Cosmetics and Healthcare

 

ENTRY NO.

BRAND

CAPTION

2

Concerta

ADHD Symptom Stamps

3

Manforce Condoms

Coffee Art

4

Gas-O-Fast

The Not Book

6

Health Assure

Spot of Sun

 
 

Statement of Brand Activation: Cat 22d: Clothing,  Innerwear,  Footwear and Accessories

 

ENTRY NO.

BRAND

CAPTION

 

2

Puma

Do You Movement

 

6

American Tourister

Uber Tourister

 

7

Adidas

Odds by Adidas

 
 

Statement of Brand Activation: Cat 22e: Household and Business Appliances

 

ENTRY NO.

BRAND

CAPTION

 

4

Varuna Pumps

Moon

 
 

Statement of Brand Activation: Cat 22f:Automotive Vehicles and Accessories

 

ENTRY NO.

BRAND

CAPTION

 

4

Hyundai Motor India Ltd.

Mind Racing

 

8

Hyundai Motor India Ltd.

Virtual Test Drive

 

9

Ford India Pvt Ltd

The legend now unleashed’

 

10

Ceat Tyres

The Coin of Life

 
 

Statement of Brand Activation: Cat 22g: Telecom Products and Services

 

ENTRY NO.

BRAND

CAPTION

 

1

Airtel

Lifesaving Wallpapers

 

2

Airtel

Make Your Run Count

 

3

Airtel

Open Network

 

4

Vodafone India Limited

Vodafone M-pesa Green Currency

 
 

Statement of Brand Activation: Cat 22h: Financial Services

 

ENTRY NO.

BRAND

CAPTION

 

1

IndusInd Bank

RIP Password

 

5

Axis Mutual Fund

Do Your Homework

 
 

Statement of Brand Activation: Cat 22i: Household Products and Maintenance

 

ENTRY NO.

BRAND

CAPTION

 

1

Dulux Weathershield

5 Degree Happier

 

5

Asian Paints Royale Play

The 5th Wall

 
 

Statement of Brand Activation: Cat 22j: Media and Publications

 

ENTRY NO.

BRAND

CAPTION

 

6

Nayi Soch Cricket Campaign

Nayi Soch Cricket Campaign

 

9

Eighteen Plus Duets

Eighteen Plus a lot more

 

13

Star Jalsha/West Bengal Police

Bring Them Back

 

17

Fever 104 FM

Don't Shame The Name

 

20

The Hindu

#SpiritofBengaluru

 

21

TNL Radio Network

Sugar Free Radio

 
 

Statement of Brand Activation: Cat 22l: Retail Advertising

 

ENTRY NO.

BRAND

CAPTION

 

1

Chaayos Tea Cafe

Single Mom Double Parent

 
 

Statement of Brand Activation: Cat 22m: Travel, Entertainment and Leisure

 

ENTRY NO.

BRAND

CAPTION

 

1

Carnival Cinemas

Happy Dogs Happy Diwali

 
 

Statement of Brand Activation: Cat 22n: Corporate

 

ENTRY NO.

BRAND

CAPTION

 

3

Puma

Do You Movement

 

11

SapientNitro

Troublemakers

 

12

Sath Handa

Sath Handa – Greatest Labor

 

13

Airtel

Make Your Run Count

 

16

Jaslok Hospital and Research Centre

The Dyslexic Captcha

 

17

 Maruti Suzuki India Limited

No Po Po: Honk less, earn rewards

 

18

Airtel

The Smartphone Marathon

 

19

Star Cement

World's Biggest Durga

 

20

Magicbricks

Magic Bag

 

23

Prasadam

The Rooted Solution

 

24

MAX HOSPITALS

SMILES HEAL STRESS - A SOCIAL EXPERIMENT

 

25

Good Day

Stars in their Eyes

 

28

Dabur Lajja Kavach

Conquering the world's largest battle ground of brands -with shield of dignity

 

29

Airtel

Airtel illuminated wall paintings

 

30

Gamesa Soccer League

A Game of Hope

 

37

Tata Salt

Sehat Ki Chuski

 

38

Nestle India Ltd.

Nestle Pack Change

 

41

Nestle India Ltd.

Nestle Educate The Girl Child Integrated

 

45

Vodafone India Limited

World First Rainwater Harvesting Billboard

 

46

Vodafone India Limited

Recharge with Fresh Air

 

47

Vodafone India Limited

Vodafone M-pesa Green Currency

 

48

Famous Innovations

A Lion called Cannes

 

50

Raymond Ltd.

A Single Mom's Story

 

51

Star Jalsha/West Bengal Police

Bring Them Back

 

54

TNL Radio Network

Sugar Free Radio

 

55

I breast

Foreplay for cancer

 

58

Varuna Pumps

Life Saving Lightning Billboard

 
 

Statement of Brand Activation: Cat 22o: Public Service, Appeals and Charity

 

ENTRY NO.

BRAND

CAPTION

 

5

Nayi Soch-Integrated Campaign

Nayi Soch-Integrated Campaign

 

6

Nayi Soch Cricket Campaign

Nayi Soch Cricket Campaign

 

10

Doors Step School

World's first streets named after Street kids.

 

12

Indian Red Cross Society

Blood Banking

 

13

Gas Authority Of India Ltd

Hawa Badlo - The Air Seller

 

15

Nanhi Kali

DM Wedding Invite

 

17

Nanhi Kali

Nanhi Kali Voice Academy

 

18

WORK IN INDIA

MUKHOTA - Life Saving Mask

 

21

Jaslok Hospital

#HairleysAngels

 

23

Haiyya

My daughter will

 
 

Statement of Brand Activation: Cat 22p: Ambient Media

 

ENTRY NO.

BRAND

CAPTION

 

3

Dalda

Divya Darshan

 

4

Tata Salt

Sehat Ki Chuski

 

6

Jaslok Hospital and Research Centre

The Dyslexic Captcha

 

8

Doors Step School

World's first streets named after Street kids.

 

9

MOUNTAIN DEW

MOUNTAIN DEW GAMEFUEL INDIA LAUNCH

 

10

Wood Arts

Life Story

 

11

Taigo, Tata Motors

Tiago, the Fantastico Consumer Launch

 

15

Nanhi Kali

DM Wedding Invite

 

18

Tata Salt

Shubh Bhojan Ki Shubh Shuruwat

 

19

Varuna Pumps

Life Saving Lightning Billboard

 
 

Statement of Brand Activation: Cat 22q: Use of Promotional Stunts and Live Advertising

 

ENTRY NO.

BRAND

CAPTION

 

3

KFC

Teleconnect To Nashville

 

5

Dulux Weathershield

5 Degree Happier

 

6

Nayi Soch Cricket Campaign

Nayi Soch Cricket Campaign

 

9

Gatorade

Gatorade - Sweat It To Get It

 

10

Tata Salt

Sehat Ki Chuski

 

11

Dalda

Divya Darshan

 

12

Carnival Cinemas

Happy Dogs Happy Diwali

 

13

MAX HOSPITALS

SMILES HEAL STRESS - A SOCIAL EXPERIMENT

 

15

MOUNTAIN DEW

EXPERIENTAL SAMPLING-GAMING TRUCK

 

16

Airtel

AIRTEL OPEN NETWORK

 

17

Big FM 92.7

Live your favourite retro song

 

18

Dabur Lajja Kavach

Conquering the world's largest battle ground of brands -with shield of dignity

 

19

Pepsi

Pepsimoji Mood Vending Machine

 

25

Axis Mutual Fund

Do Your Homework

 

27

Gas Authority Of India Ltd

Hawa Badlo - The Air Seller

 

30

Scarecrow and ideas@work and Facebook Creative Shop

Re-live 26/11

 

31

Sonata

When Women’s Courage prevailed from 8PM to 8AM

 
 

Statement of Brand Activation: Cat 22r: Use of Live Shows/Concerts/Festivals

 

ENTRY NO.

BRAND

CAPTION

1

Tata Salt

Sehat Ki Chuski

 

2

Dalda

Divya Darshan

 

3

Carnival Cinemas

Happy Dogs Happy Diwali

 

4

Good Day

Stars in their Eyes

 

8

Dabur Lajja Kavach

Conquering the world's largest battle ground of brands -with shield of dignity

 

13

Sarvam Foundation

Fill Empty Vessels

 

16

Reckitt Benckiser India Pvt. Ltd - Mortein

Mortein - Kill the real demons

 

18

Tata Salt

Shubh Bhojan Ki Shubh Shuruwat

 
 

Statement of Brand Activation: Cat 22s: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale) including, out-of-store sampling, glasses, beer mats and ashtrays, flyers, stickers, signage, street art, street furniture and transit advertising

 

ENTRY NO.

BRAND

CAPTION

 

1

KFC

KFC Watt A Box

 

3

Morning Fresh

Bro'ster

 

7

Project Hers

Project Hers

 

8

Tata Salt

Sehat Ki Chuski

 

9

Dalda

Divya Darshan

 

10

Tata Salt

Shubh Bhojan Ki Shubh Shuruwat

 

12

Doors Step School

World's first streets named after Street kids.

 

14

Nanhi Kali

DM Wedding Invite

 

16

Raymond Ltd.

Story of a Single Mom

 

17

Ceat Tyres

The Coin of Life

 
 

Statement of Brand Activation: Cat 21t: Use of non-Traditional Ambient in a Promotional Campaign (Large Scale) Non-traditional outdoor/billboards including, 3D and non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, executions that utilise a space or an existing permanent feature, helicopter banners, etc.

 

ENTRY NO.

BRAND

CAPTION

 

5

Dulux Weathershield

5 degree Happier

 

6

Airtel

Airtel Illuminated Wall Painting

 

7

SAB TV

Live Interactive Hoarding and Twitter Bot - Poochen Koi Bhi Question, Aur Dekhiye YARO Ka Tashan

 

8

Star Jalsha

Bring Them Back

 

11

Ford India Pvt Ltd

The legend now unleashed’

 

12

Varuna Pumps

Life Saving Lightning Billboard

 
 

Statement of Brand Activation: Cat 21u: Use of Customer in-Store Experience Including: in-door temporary installations and displays, using samples, special discounts, customer marketing, promotions, incentives, product demonstrations, store-within-a-store, banners, posters

 

ENTRY NO.

BRAND

CAPTION

 

1

KFC

KFC Watt A Box

 

2

Concerta.

ADHD Symptom Stamps

 

5

Chaayos Tea Cafe

Single Mom Double Parent

 

7

Health Assure

Spot of Sun

 

11

Vodafone India Limited

Vodafone M-pesa Green Currency

 
 

Statement of Brand Activation: Cat 21v: Sponsorship or Partnership Campaigns For a campaign that utilized a sponsorship or  tie-in partner effectively (e.g. Sports or entertainment)

 

ENTRY NO.

BRAND

CAPTION

 

1

Airtel

Make Your Run Count

 

2

American Tourister

Uber Tourister

 

4

Good Day

Stars in their Eyes

 

8

Star Jalsha

Bring Them Back

 

9

Bajaj Electricals Limited

How our tree of enlightenment powered the youth at Sunburn

 

11

Nanhi Kali

Nanhi Kali Voice Academy

 
 

Statement of Brand Activation: Cat 21w: Programmes that use multiple media platforms in one promotional campaign. Note, entries in this category MUST contain DIFFERENT media and a clearly identifiable immediate activation component or core promotional idea (submit appropriate support)

 
EntryNo

BRAND

CAPTION

 

5

Nayi Soch- Cricket

Nayi Soch- Cricket

 

12

Adidas

Odds by Adidas

 

13

Indian Red Cross Society

Blood Banking

 
15 Axis Mutual Fund Do Your Homework  

16

Fever 104 FM

Don't Shame The Name

 

23

Vodafone India Limited

World First Rainwater Harvesting Billboard

 

27

Airtel

Open Network

 

34

Jaslok Hospital

#HairleysAngels